“We shape our tools and there after our tools shape us”, similar to the way media content would shape, a society shaped in particular."(McLuhan,M. 1964)

Just as our daily intake of food must be carefully chosen to maintain good health, so too should our media consumption. The exponential rise in media availability has led to a scenario where we are bombarded with content, much like overindulgence in food, with potentially harmful consequences for our mental and emotional well-being.
“As we are taught to build a healthy, balanced diet using the food pyramid, we must now consider the ‘media pyramid’ and the impact of our daily media intake."
The need for mindful selection of media content is more pressing than ever. With a generation immersed in the digital world, it is crucial to approach media consumption with the same wisdom and discernment as we apply to our food choices. Recognizing the gap in awareness about the effects of unchecked media intake, I decided to undertake my thesis on this topic, under the guidance of my supervisor, Dr. Masroor Khanum, Chairperson of the Media Department. Below is an extracted publication from my research that explores this critical issue."